As part of the Tsogo Sun branding refresh exercise, we were tasked with developing the design for the new Tsogo Rewards membership cards using a structured tier model that successfully differentiates each level while maintaining a highly aspirational quality. To ensure every interaction with the brand feels rewarding, the cards were designed around the higher end of playing card suits (10, J, Q, K, and A) to instantly position the membership within the gaming and experiences category.

These meticulously crafted cards utilize sophisticated colors and special finishes to elevate each tier, ensuring that every time a member produces their card, they feel special, proud, and highly valued.