A brand identity for a décor and furniture company in Madeira expresses understated luxury, contemporary elegance, and exceptional craftsmanship, turning spaces into experiences with the help of their designers. Drawing inspiration from the iconic vintage Barcelona chair, its structural essence forms the foundation of the visual identity, translated into a sculptural design in the form of the letter “K.” The overall visual language remains minimal yet warm, using natural textures and refined typography to position the brand as a curator of iconic, tailor-made furniture pieces that feel timeless, architectural, and bespoke.
AlphaReal is a specialist UK and European real assets investment manager focused on secure income strategies. They provide market leading and innovative real asset solutions across a range of investments such as commercial ground rents, renewable infrastructure, social infrastructure and secured lending, combining operational real estate expertise and fixed income skills. We were briefed to modernize the identity, look and visual tone of the brand. After gaining insights and understanding of the business and its competitive environment through a series of discovery sessions with the client, we created a visual language that was more in tune with the sophistication of the business, its clients, and the market. To help create a clear and differentiated brand, this refreshed look was carried through to all brand touchpoints, including the website, corporate collateral, advertising, and communications.
