AlphaReal is a specialist UK and European real assets investment manager focused on secure income strategies. They provide market leading and innovative real asset solutions across a range of investments such as commercial ground rents, renewable infrastructure, social infrastructure and secured lending, combining operational real estate expertise and fixed income skills.



We were briefed to modernize the identity, look and visual tone of the brand. After gaining insights and understanding of the business and its competitive environment through a series of discovery sessions with the client, we created a visual language that was more in tune with the sophistication of the business, its clients, and the market. To help create a clear and differentiated brand, this refreshed look was carried through to all brand touchpoints, including the website, corporate collateral, advertising, and communications.